Hey Duggee has been around since 2014, and there are still some questions floating about the internet that we hope to answer for you.
What is the show?
Hey Duggee is an animated TV Show that follows the adventures of Duggee, a big, friendly dog who runs the Squirrel Club, similar to guide or scout groups, and is a place where kids have fun while earning badges, going on adventures and learning life lessons. In each episode, the squirrels learn a new skill which relates to a theme to earn a badge from Duggee.
Where is it set?
The show is set in Squirrel Valley, where both Duggee and the Squirrels host their meetings and live.
Who are the characters?
- Duggee, the big, friendly dog and leader of the Squirrels Club. Duggee doesn’t communicate in human language, he instead woofs, which the narrator and characters can understand.
- Tag the rhino is gentle and kind and sometimes a little clumsy. Tag likes dinosaurs, caterpillars, Eton Mess, apples and leaves.

- Betty the octopus is clever and loves science and reading. Betty also enjoys being in charge, exploring and learning, answering questions and telling people what to do!
- Roly the hippo is small but loud. Roly likes potatoes, rocks, birds, sand and being noisy.
- Happy the crocodile is cheerful and loves the water. Happy likes pancakes, talking to plants and beatboxing

- Norrie the mouse is sweet-natured and chatty. Norrie likes singing, dancing, skipping, honey, carnations, animals, martial arts and fresh fruit.
What all these characters mostly love is a Duggee Hug at the end of every Squirrel Club meeting.
Recurring Squirrel Club Friends
- Stick the brown phasmid (a stick-looking insect). Stick appeared in the Stick Badge episode, where he was found by Roly whilst searching for firewood for a campfire. Stick also sings a very catchy song.

Click Here to listen to it. - Ethel is a very friendly elephant. Ethel appeared in the Paddling Pool Badge to help the squirrels inflate and fill the paddling pool.
The Narrator
The narrator of the show is never seen but has a great sense of humour and is very fond of Duggee and the Squirrels. Some say he is very handsome too, but he’s never been on screen! He guides the squirrels through their badges and helps to translate for the viewers what Duggee is saying, as he understands Duggee’s Ah-Woofs.
The narrator is voiced by Alexander Armstrong, generally known for presenting shows such as Pointless or a morning show on Classic FM and part of the comedy duo Armstrong and Miller.
Why you and the kids should watch Hey Duggee
Hey Duggee is seen as a show that not only entertains the kids with its adventures and storytelling, but also the lessons which kids can learn along the way. The show promotes teamwork and friendship within the squirrel club, curiosity and exploration in a safe environment, a nurturing leader guiding the squirrel club with patience and of course, the colourful animation and catchy songs.
Where to watch
You can watch Hey Duggee on BBC iPlayer, Amazon Prime, Apple TV and Netflix
The latest episodes?
Series 5 was the latest series to air. This began in 2024 and ended in 2025. 20 episodes were released, the last episode in the series being The Midnight Badge
Now that all your questions have been answered, why not check out our Hey Duggee Nightwear Collection, including our ridiculously warm and soft Hey Duggee dressing gown!
Click Here to go to the collection
If you want to know more about your favourite characters, have a look at our previous blogs:

